Is your product Clas Ohlson’s next bestseller?
Clas Ohlson invites you to compete with your innovative product ideas to help stock Clas Ohlson’s shelves with exciting new products. Hardware, Electrical, Home, Multimedia, or Leisure products that support a sustainable lifestyle are encouraged to join the competition.
The winning product will receive a guaranteed order for their product to be sold at Clas Ohlson's stores within Sweden, Finland, Norway, Germany, and the UK.
Clas Ohlson Product Innovation Challenge 2016 is aimed towards inventors, entrepreneurs, and anyone with a unique product idea who is over 18 years old.
Register for the competition
Submit your product idea
Top 10 finalist selection
Top 10 finalist interviews conducted
Jury selects winning product
All entries must be submitted by November 30, 2016 23.59 CET.
The winning product earns a guaranteed order in Clas Ohlsons' sales and marketing channels, including 200 stores and webshops. If more than one product fits into Clas Ohlson's criteria, they may, at their discretion, choose more than one winner.
Competition opens - September 23
Submission deadline - November 30
Finalists are announced - December
Finalists are interviewed - December
Winner announced - February
Head of Assortment at Clas Ohlson
“Clas Ohlson Product Innovation Challenge is a new way of sourcing innovative products for us. Having the overall responsibility for developing our assortment, I look forward to identifying our next sustainable best seller among the submitted products.
Director of Strategic Planning at Clas Ohlson
“Clas Ohlson’s mission is to help and inspire people to improve their everyday life by offering clever and convenient solutions at great value. Being a strong advocate for customer orientation, I will look a lot at what customer need the submitted products solves; in what way they make our customers’ lives easier and more sustainable.”
Head of Sustainability at Clas Ohlson
“Increasing the percentage of products supporting a more sustainable lifestyle in our assortment is an important part of our overall sustainability agenda. I will evaluate the sustainability aspects of the submitted products.
CEO of THINGS
Things is a Swedish hub for hardware startups making entrepreneurs, industries, customers and investors meet. Also elected ”Female Inventor of the Year 2013” “With experience from founding my own startup, taking an idea through development to production and sales, I have seen many of the struggles of a hardware startup. I will bring my experience as inventor and entrepreneur into the jury discussions.”
The product submission will be judged on the following five (5) criteria:
Deadline is November 30, 2016